From time-to-time companies—those in trouble or those just doing due diligence on a regular basis—employ surveys to ascertain their reputation in the marketplace and among customers and employees. Once the data are collected, a plan for strategic communications can begin to take shape and a potent and carefully targeted communications effort can be launched. No matter whether the tactics involve a new CEO Web site to reach employees, a special insert in a business publication to reach Wall Street or a by-lined article in a trade publication to reach purchasing specialists, the goal of positive recognition is the same. The immediate result can be increased awareness, acceptance and allegiance for a specific company or brand. But usually that’s only the beginning because a long-range plan is essential to the ultimate success of any communications effort. Looking to enhance or improve your company’s reputation and be more successful with your communications dollars? The recommendation here is to contact the Doescher Group for consultation, a plan and a host of services. We offer a full-service approach to any communications program that can include, among other things, hands-on development and implementation of surveys, marketing, public relations, media relations, editorial services, graphic arts, as well as assistance with any executive search project. For more information, contact Bill Doescher in Scarsdale, NY, at 914-722-4040 or e-mail him at bill@doeschergroup.com